The golf industry is struggling — for all sorts of reasons. Younger people aren’t being introduced to golf. There are few professionals — such as Tiger — who can make or break tournaments with their presence. The equipment to play can be costly. Precision and practice are required to play well. And, perhaps most importantly, a round of golf takes half a day at a time when the attention span of many people is down to mere minutes. So what’s the industry to do when market forces threaten your existence? They adapt, and that means experimenting with different ideas and innovations. Triangle Business Journal features one of these ideas: foot golfing.

Footgolf is cheaper to play, takes half the time and still includes the same etiquette that is expected on the golf course, he says. Footgolf courses are established on top of golf courses, and designed so that the two games don’t conflict.

Some golfers don’t hate the idea. In fact, they are embracing the alternate golf concept as an additional stream of revenue that brings younger players to their clubs.

PGA President Ted Bishop is a proponent of footgolf and says he thinks the sport can help golf in the long run.