The leaders of Americans for Prosperity North Carolina and the Civitas Institute announced this morning a new campaign dubbed NCRealSolutions.com.

The first stage is a roughly $500,000 purchase of commercial and cable television airtime for a new 30-second ad.

Click play below to watch the 14-minute news conference unveiling the campaign. AFP State Director Dallas Woodhouse and Civitas Executive Director Francis De Luca are the speakers.