On Friday, Duke University will host a special conference entitled “Tiger Woods: American Empire, Global Golf and the Making of a Megacelebrity.” According to a press release, the conference will “examine Woods’ role as more than just a sports star.”

The conference will look at “Woods’ role as a black man dominating a traditionally white game, his use of celebrity and marketing and his influence on the global popularity of golf.” 

Woods, coming off a lackluster performance at the Arnold Palmer Invitational last weekend, likely will not attend.