So how’s a small business to compete for important holiday shopping dollars when they’re up against big retailers with very big advertising budgets? They get creative, showing yet again the great things that happen when a business owner’s competitive spirit meets technology. They’re not only giving access to their floor plans, they’re enticing customers looking for a very easy shopping experience.

Customers can also use the floor plans to get a look inside the store beforehand—or figure out where the store is, if it’s located inside a larger building, like a mall.

Some retailers are going a step further and adding more data and more capabilities to those maps. Customers can do things like search the store’s inventory remotely or enter a shopping list and have an app map the best route for them to take around the store.