That’s candy-biz talk for the people who are the most profitable consumers of Hershey candy, according to this story about the impending candy wars between Hershey and the company that will result from the merger of Mars and Wrigley. The challenge for Hershey, say analysts, is that a huge share of its customers are in the U.S., while Mars-Wrigley will have a strong global presence. Hershey says it will increase its marketing budget by 20 percent to aggressively face the competition. Can great candy deals be in our future? Competition is always good for the consumer.