BB&T has purchased the naming rights for Winston-Salem’s taxpayer-financed downtown stadium, which is due to open April 13:
Tony Plath, a finance professor at UNC Charlotte, said that BB&T’s motivation is likely threefold.
“It’s part a symbolic gesture to the community, it’s part an effort to repair some of the public-relations damage caused by a contentious project involving taxpayer dollars, and it’s also part defensive move on the part of BB&T,” Plath said.
“After all, you wouldn’t want another financial institution to step in and grab the naming rights for a big public facility in BB&T’s hometown and right down the street from its headquarters.”
Dash owner Billy Prim adds “people can see now that, yes, this stadium is going to be something special.”
