Triangle Business Journal reports on an ownership/management move for WCHL in Chapel Hill/Carrboro. Barry Lefler, currently the GM at NBC-17 in Raleigh, is buying into the radio station and has is setting a high bar:
“Our need to communicate has not changed, but communications media are changing. And it is happening rapidly. This presents us with enormous opportunities to develop integrated local media to create a new “medium of record†for Chapel Hill-Carrboro and the growing surrounding areas. That is my objective.â€