by Mitch Kokai
Senior Political Analyst, John Locke Foundation
Joe Biden’s presidential campaign is spending less on digital outreach to younger voters than any other 2020 presidential campaign poised to make the third debate.
A Washington Free Beacon analysis of Facebook data available from 2020campaigntracker.com shows Biden’s advertising on the social media platform has only focused 15 percent of its dollars to target people aged 13-44, even though those ages represent about 40 percent of all registered voters.
The data examined ranged from June 1 to Aug. 17.
By comparison, presidential candidates Vermont senator Bernie Sanders (I.) and Andrew Yang have targeted 68 percent and 81 percent of their Facebook advertising to the 13-44 age range.
Recent polls have highlighted Biden’s weakness with younger voters even as he remains atop the Democratic field.
“A Pew Research Center poll out this past week shows that while Biden is doing well with voters age 50 and up, he is struggling to win over adults under the age of 30,” the Hill reported.
A subsequent Monmouth University poll showed Biden with just 6 percent support among respondents aged 18-49.
A day after the Monmouth poll was making news, Biden’s team announced the launch of a “Students for Biden” group.