If you’ve never heard the story about the coalition of “bootleggers and Baptists” who helped push a national tobacco lawsuit settlement in 1998, you might enjoy the video below.

Bruce Yandle of Clemson University offers the details in a presentation that lasts a little more than an hour. (Be sure to crank up the volume on your computer. Yandle strays pretty far from the microphone at times.)

Watch the entire presentation by clicking the play button below.