I suspect the reason that round-the-clock holiday music has become popular (and profitable) for some radio stations is that their listeners have kids who demand Christmas tunes every time they get in the car. And those listeners also have three-year-olds who have taught themselves how to turn on the home stereo to hear the incessant jingles. And those very-same children, in Raleigh at least, think the “Sunny 93.9” jingle is another holiday uplifter and that Delilah is a requisite character for the annual Christmas atmosphere.
But of course I wouldn’t know anything about this first-hand and I’m just guessing…
