The latest Bloomberg Businessweek profiles President Nido Qubein’s businesslike approach to boosting High Point University.

Sitting in his office beneath an American flag and an oversize campus map, Qubein talks of creating a “paradigm shift” in higher education. The campus improvements are intended “to create an environment in which [students] aspire to become extraordinary,” he says. “High Point can no longer swim in an ocean of sameness.” Qubein believes students will be more inspired by the comforts of a resort and sees High Point’s luxuries as a way of preparing them for a life of success. “I want my children to be exposed to the finer things,” he says. “Most parents do.”

Locker Room regulars might remember a 2007 John Locke Foundation Shaftesbury Society lecture that covered similar ground.