In case you were unclear on the concept, the reason dook and UNC will be playing basketball until midnight tonight and Friday night: Money. Or at least the short-term pursuit of it.
CBS knows the two teams are national ratings gold so their games are pushed til late on the East Coast in order to rope in West Coast primetime audiences. But this means the network is training a generation of fans to consume college basketball via DVR the next day and while they FFW thru the very expensive commercials.
Or worse, via SportsCenter highlights.
