I don’t think it’s being too critical to question the timing of Jeri Rowe’s N&R piece on Greensboro Coliseum director (and highest-paid city employee) Matt Brown now that March Madness has come and gone. (Not that it ever made it to Greensboro this year.)

Brown has a lot of ideas about maintaining Greensboro’s reputation as Tournament Town:

Now, Brown knows he’s got hospitality down. Dick Vitale, college basketball’s resident motor-mouth, has harped about the genteel hospitality of Greensboro on national TV.

It’s the bricks-and-mortar things Brown worries about.

His wish list is long. Here are a few: cushioned seats, fixed concession stands, wider concourses, better VIP spaces and a balcony overlooking the ticket-buying plaza.

He also wants to demolish the concession stand in the arena’s northeast corner and put in a bar that looks onto the court. That’ll start later this week.

“We have too many ideas and not enough money,” he said Monday. “That’s the problem.”

Brown has gotten creative. He’s tapped into sponsorship money to pay for renovations. He knows public funds can be hard to come by for a coliseum that loses, say, about $1 million a year.

That’s what local folks seem to remember. Not that the coliseum complex generates at least $114 million every year. Or that it has brought in Elvis Presley, Led Zeppelin and Jay-Z.

Generates $114 million per year, but loses $1 million? Help me out here.