I’ve often criticized the sourceless silliness put forth in TIME‘s weekly feature, “The Moment.”

This week I’m stumped. After reading this week’s piece twice, I’m unable to find any reason why David Von Drehle wasted his (and our) time fulminating on the back-to-school phenomenon. Where’s the news? At least readers of the print version will see a nice photo of a mom kissing her kindergartner goodbye.