Study: Women in Bikinis Make Men More Impulsive
I have to hand it researchers for employing an unconventional research methodology.
In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test).
Anyway, researchers concluded,
After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.
…No matter, Van Den Bergh warned, “being exposed to a sexy girl may influence what stock you invest in or what candy bar you buy.”
Perhaps Kanab, Utah officials should not revise their ban on bikinis at the city pool.
