by Dr. Roy Cordato
Senior Economist, Emeritas
From his neglected, especially among economists, Theory of Moral Sentiments:
Nature, when she formed man for society, endowed him with an original desire to please, and an original aversion to offend his brethren. She taught him to feel pleasure in their favorable, and pain in their unfavorable regard. She rendered their approbation most flattering and most agreeable to him for its own sake; and their disapprobation most mortifying and most offensive.