What does business need to survive, even thrive, in this economy? Innovative thinking and thinkers, writes Fortune magazine.
To that end, Duke University’s Dan Ariely, professor of behavioral economics, is featured in the current issue of Fortune. The editors write that Ariely’s research into consumer behavior “will make him a very popular man in this economy.”
Ariely’s clients include Procter & Gamble and Bank of America.
Here’s an example of Ariely’s work on how people perceive the value of their work.
