“And my latest subscription price tells me the latter is true”

That’s what John Temple, former publisher of the Rocky Mountain News (my former publisher), concludes in a blog post explaining why he renewed his lapsed subscription to his former rival, The Denver Post.

The Post is now letting print readers get home delivery for $1.15 a week. A bargain for readers, perhaps.

But try to make money in that sort of environment. And try to convince your audience that the content you provide is valuable when you’re probably doing more than giving it away. Think of the production and transportation costs, for starters. (“We lose money on every subscriber, but we make it up in volume!”)

What Temple describes as a “conundrum that the industry is going to have to figure out” is just one thing I discussed at this week’s Shaftesbury address. Enjoy this excerpt, or for the entire presentation, go here.