Jonah Goldberg‘s latest column at National Review Online explores why anti-gun activists have been less successful than those who’ve helped stamp out most cigarette smoking.

The absence of guns in urban liberal environments leads to a kind of Pauline Kaelism. Kael is — apocryphally — credited with saying she couldn’t believe Richard Nixon won the election because she didn’t know anyone who voted for him.

Likewise, many urban liberals only hear about guns when they’re used in crimes, and simply can’t imagine why anyone would want one. As a result, they’re tone-deaf in their arguments.

Even worse than the tone-deafness is the arrogant condescension. In the 2008 campaign, when Barack Obama tried to explain why some rural voters were not supporting him, he infamously said that it was out of bitterness — a bitterness that caused them to “cling” to their guns and their religion. Obama has been trying to unring that bell ever since.

To urban liberals, guns are like cigarettes — products that when used as intended only hurt or kill people, and that are also low-class and crude. The Second Amendment, Washington Post columnist Gene Weingarten wrote, is “the refuge of bumpkins and yeehaws who like to think they are protecting their homes against imagined swarthy marauders desperate to steal their flea-bitten sofas from their rotting front porches.”

Such smugness doesn’t help, but the real reason the war on guns has been such an abysmal failure is that guns and cigarettes aren’t alike after all. You can’t hunt or, more importantly, defend yourself or your family with a cigarette. That’s why, in the wake of San Bernardino, millions of Americans didn’t think, “We’ve got to get rid of guns.” They thought, “Maybe I should get one.” I know I did.