…everything is A-OK in McClatchy land. Except for revenue.
Reading between the lines there remains a powerful incentive for McClatchy to push to reduce costs in 2007 as revenue will be, at best, flat. In Q4 all segments of revenue — retail ads, national ads, classified ads, and circulation — fell.
Pruitt also said that the company is working on a national online advertising “platform” — something that sounds very, very, uh, platformish.
Stay tuned.
