In the June 2015 issue of the American School Board Journal, Nora Carr, chief of staff for North Carolina’s Guilford County Schools, offers some messaging pointers for public school employees and advocates.

She writes, “Borrowing from the ‘Charter School Messaging Notebook’ and public school messaging research conducted in North Carolina by the Neimand Collaborative, here are some suggested sound bites for public school officials:”

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The following is the suggested language for dealing with those pesky school choice folks:

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