Jonah Goldberg‘s latest National Review Online column probes the president’s poor relationship with the truth when it comes to promotion of his signature health care reform law.

The burning question about Barack Obama is whether he was simply “playing to win” and therefore lying on purpose, or whether his statements about Obamacare were just another example of, as Obama once put it, “I actually believe my own” spin, though he used another word.

“No matter how we reform health care, we will keep this promise to the American people,” he told the American Medical Association in 2009. “If you like your doctor, you will be able to keep your doctor, period. If you like your health-care plan, you’ll be able to keep your health-care plan, period. No one will take it away, no matter what.”

No matter how you slice it, that was a lie. As many as 16 million Americans on the individual health-insurance market may lose their insurance policies. Just in the last month, hundreds of thousands have been notified by their insurers that their policies will be canceled. In fact, it appears that more Americans may have lost coverage than gotten it since Healthcare.gov went “live” (a term one must use advisedly). And when the business mandate finally kicks in, tens of millions more probably will lose their plans.

Ah, but they’ll get better ones!

That appears to be the new rationalization for Obama’s bait-and-switch. “Right now all that insurance companies are saying is, ‘We don’t meet the requirements under Obamacare, but we’re going to offer you a better deal!’” explained Juan Williams on Fox News Sunday.

A better deal according to whom? Say I like my current car. The government says under some new policy I will be able to keep it and maybe even lower my car payments. But once the policy is imposed, I’m told my car now isn’t street-legal. Worse, I will have to buy a much more expensive car or be fined by the IRS. But, hey, it’ll be a much better car! Why, even though you live in Death Valley, your new car will have great snow tires and heated seats.