by Mitch Kokai
Senior Political Analyst, John Locke Foundation
Jonah Goldberg agrees with those post-election observers who think Republicans need to refine their message — not their basic principles — in order to have a better chance of success in the next round of elections. But his latest column offers a word of caution for those engaging in the “rebranding” process.
Obviously, Republicans should care about what is best for the country and the voters — and they should demonstrate that concern — but they will never beat liberals at the game of whose heart bleeds the most. As liberal Washington Post columnist E. J. Dionne observes, [Eric] Cantor’s rebranding maneuvers the GOP into a contest on Democratic turf: who cares more about workers, the poor, immigrants, etc. As Dionne notes, that’s why Democratic senator Chuck Schumer immediately praised Cantor’s remarks.
The reason that game is so perilous for conservatives is not that liberals necessarily care more than conservatives but that they are always willing and eager to prove their concern by cutting a check, even when all we have in the checking account is IOUs and cash on loan from China. Moreover, they are perfectly happy and eager to say that anyone who opposes more check kiting is greedy or selfish, even if what Democrats are doing is making the problem they seek to solve worse. All too often, liberals act as if government has a monopoly on compassion.
“There is always a certain meanness in the argument of conservatism,” Ralph Waldo Emerson famously said, “joined with a certain superiority in its fact.” Children often think their parents are being mean when they tell their kids to do their homework. That doesn’t make the parents mean, it makes them responsible. Eventually, the lessons of life persuade children their parents were right all along.
Voters aren’t children, but too many of them have the childish notion that the best policies are those that pander to their immediate desires. The challenge for the GOP is to persuade them to put away childish things.