As you may know, the poorest and most economically distressed counties have the highest ticket sales per adult of North Carolina Education Lottery offerings. This has been a consistent finding:

 

lottery table

Today, The News & Observer reports:

In the never-ending effort to make buying a lottery ticket new and fun, the N.C. Education Lottery has come up with this: Tickets that smell like barbecue when you scratch them.

Lottery officials will unveil their new BBQ Bucks scratch-off tickets Tuesday at Clyde Cooper’s Barbecue in downtown Raleigh and at Queen City Q in Charlotte. The $2 scratch-and-sniff tickets will bring a chance to win up to $25,000 and to enter a secondary drawing for one of 10 prizes of 100 pounds of pork and a Big Green Egg to grill it on.

ARE.
YOU.
KIDDING ME?

What a shameful stunt, of equal parts insulting and cynical.