Megan McArdle argues in a Bloomberg View column that Google is likely to pay a price for its politics.

James Damore is gone from Google. But he will not soon be forgotten. He’s joined with a conservative lawyer to bring a class action against the company, accusing it of discriminating against conservatives, Caucasians and men. …

… [I]ronically, Damore probably has the least to lose from this case. If he had been fired quietly, even in a case of clear political discrimination, then he would have very good reason to keep his head down, find another job, and gripe to his friends over the occasional beer. But Googlers leaked his memo to the media, and then management fired him in a very public and humiliating way that was bound to make it very hard for him to get another job. By doing so, they ensured that he would have little reason not to sue the firm, if he could find a lawyer to take the case — and also ensured that there would probably be a number of angry conservative lawyers interested in taking the case.

That was stupid, because Google has an immense amount to lose, even if a court ultimately vindicates its corporate culture. The company’s internal systems, featuring an immense array of internal employee communications, will be ripped open to scrutiny. If I were a Google executive, I wouldn’t want to bet that employees haven’t said much worse things in emails and on message boards than those featured in the lawsuit. Things that are plainly, inarguably, expensively illegal.

But I also wouldn’t want even milder utterances to turn up as testimony in a lawsuit. Because every nasty comment and intemperate remark about Republicans or white males or conservative Christians is going to get broadcast to the public when this case goes to trial. And as you may have noticed, those folks are half the country.