There’s always opportunity, even in a recession.

Big companies like Wal-Mart Stores Inc. and The Container Store and a longtime “As Seen on TV” pitchman are stocking up on items claiming to help people save a buck, such as:

Caps that keep the fizz in opened soda cans.

Digital day counters: Gizmos that count the days and hours food has been in the refrigerator, to help keep track of when that milk might be in danger of going bad.

New, stylish versions of pants extenders that let people wear their clothes even when they gain or lose weight.