Probably the most confused ad in last night’s Super Bowl was the Audi “Green Police” commercial. It starts with a concept that is too realistic to be funny since it is already illegal in some places to choose a plastic bag or put a plastic bottle in a landfill, then shows that you can appease the green police by driving a clean-burning diesel. Even environmentalists have to go through logical contortions to find the positive message and they are the target market.
I can’t see how the ad makes anyone happy. There’s no clear indication that driving the car will get you a pass if you commit even a minor environmental crime/sin. Imagine Apple’s 1984 ad being for IBM and the hammer thrower being the bad guy, though with a lighter tone. Watch the ad below and see for yourself.
