Greensboro, already the target market for the sprightly and conservative leaning Rhinoceros Times and another weekly paper called the Greater Greensboro Observer (if it still exists), will now see another entry into the alternative weekly scene. The Virginia-based Womack Newspapers chain, which owns the Danville paper and several NC papers, will soon unveil YES Weekly, which stands for You Entertainment Source.

The Triangle long had two competing alt weeklies, the Independent Weekly and Spectator magazine, but the former purchased the latter a couple of years ago. Charlotte also had competing weeklies for a while, with the Leader going up against Creative Loafing, but the former went out of business some years ago. Then the Rhino started a Charlotte edition, so rivalry continued.

Got all that?