J.D. Power and Associates
has taken a step to provide consumers with more information on the
service provided by hospitals. The study found that most patients chose
their hospital based on reputation.
“Perception plays an important role in the
choices today?s healthcare consumers make,” said Steven D. Wood, senior
vice president and general manager of the healthcare practice at J.D.
Power and Associates. “More than ever before, patients have a choice
for their healthcare providers, and this choice depends a great deal on
the personal services rendered at a highly emotional time in their
lives. As patient choices increase, hospitals need to continue to
enhance the clinical and experiential quality of patient care and
effectively communicate their performance in the communities they
serve.”
