It once appeared crass for the government to use taxpayer dollars on advertisements that encouraged citizens to consider going on food stamps. It looked like they were baiting independent individuals to a life of sponging off the sacrifices of the working class; which, in turn, would force marginalized workers to seek welfare.

The recession ended in June of 2009, but unemployment is up in 97% of North Carolina counties. So a new commercial is airing offering to pay mortgages if people lose their jobs. That’s what it sounds like, but a quick glance at the web site revealed only loans and no gifts. The program does, however, create jobs for free counselors, and it comes courtesy of funds made available to the State of North Carolina from the federal deficit.