Here‘s a suggested use of a budget amendment from Asheville City Council’s agenda. Having read it again now half awake, it still sounds like a good idea:

In order to maximize the effectiveness of the Communication and Public Engagement Division, City Staff has proposed a model in which communication specialists will be assigned to specific departments within the City. This “embedded” model will allow the City to more effectively message taxpayer investments in core services, programs and projects and City Council vision and priorities to both the community and media. Assignments will rotate over time which will improve staff’s depth of knowledge and improve continuity of communication support for all levels of the organization both internally and externally.