A big — really big, like 35 minutes long minimum — telephone survey of media consumption and consumer trends has been deployed in recent days in the Charlotte market. The Houston-based research outfit Higginbotham Associates is conducting the survey on behalf of…whom?
The local MNI outlet is an obvious candidate, but I also wonder about CBS Radio and FOX Sports radio, both of which have ramped up their local ops recently. Then again so is Greater Media, which continues to tweak the format of flagship WBT toward a more machine-gun delivery.
Any other guesses?
