The U.S. Navy has embarked on a new online recruiting strategy that seeks to reach moms of young men and women considering a Navy career by putting them in cyber-touch with other Navy moms. The strategy is reportedly based on research that showed moms of potential recruits are more likely to believe information they get from other moms, rather than from the Navy itself.

The bottom line? As this story begins:

“If mama’s not happy, nobody’s happy.”