Whilst in my travels, I heard an advertisement from a foundation run by the family of somebody who is expected to declare its candidacy for high office. The commercial promulgated gender equality and asked that in the cause’s name women take down their social media photos and replace them with a link to their web page. First of all, if the foundation people truly believed in gender equality, they would not be singling out women. Secondly, I appreciate creative workarounds. I, too, was a twisted Machiavellian in the fourth grade. However, there is “the principle of the thing.” That is, I would look like a skunk for trying to trick people into doing SEO for my web site. I want a leader who leads by making tough decisions, not one who treats me like a tool.