Gita Johar at Columbia Business School suggests the best time to influence someone is when you introduce a product, idea, or candidate. The best way to do that?
?During the launch or introduction of a new product, it is important to provide consumers as much information as possible to enable them to resolve ambivalent feelings about the product,” notes Johar.
In case you’re still not sure about the value of getting a lot of information out before people have made their decisions, read the whole article. It provides examples from politics and product marketing of how early information influenced attitudes of study participants.
An important aspect of this research is that the information source does not matter early on, but as a person develops firm views, they seek sources that corroborate what they know or that are perceived as more authoritative.
