I love seeing stories of companies that choose North Carolina, not because of a state incentive package, but because they just see all that we have to offer.  Just such a story popped up this afternoon in the Triad Business Journal: British business picks Raleigh for first U.S. office, cites ‘vibe.’

It came down to Raleigh or New York, but they’d also considered places like Boston.  And the truth is, North Carolina can compete with those places.  We have a lot going for us in terms of cost of living, quality of life, location and geography, proximity to top universities, etc.

North Carolina does indeed have the makings of a luxury brand.