From USA Today comes the latest example of how out of touch NASCAR is with its fans these days. Racing is about speed, fun, strategy, rivalry, and sheer guts — not this.

President Obama’s eco-friendly EPA inked a green partnership deal with high-octane NASCAR Monday to promote recycling and environmentally-friendly products to the sport’s millions of fans.

According to the Environmental Protection Agency, NASCAR will encourage fans to buy “sustainable concessions” at races, expand the use of “safer chemical products,” conserve water, reduce waste, promote recycling, push products approved by the EPA that have a small enviro footprint and encourage suppliers to get an “E3 tuneup” aimed at promoting sustainable manufacturing.