Sure sounds like. The N&R points out that women’s basketball has a big following among lesbians and asks the common sense question if maybe the ACC should market the women’s game — the ACC tourney especially — more among the lesbian community.
The ACC, however, really does not want to talk about such specifics, preferring to talk in generalities.
But this all begs the question of how one “targets lesbians” to begin with. Surely they already know about basketball and the ACC.
