Screen-shot-2013-06-25-at-12.17.54-PMIt’s a question Matt K. Lewis asks Daily Caller readers as he reviews the new online store operated by a political action committee supporting the former secretary of state, senator, and first lady.

Clearly, this is an attempt to replicate Obama’s design success, but I think this illustrates the difficulty her team may have in channeling the youthful Obama zeitgeist – when instead handed an aging female candidate who has been in the public eye for more than two decades and has lots of baggage.

As I (and others) have long pointed out, in Hillary, Democrats will be asking the electorate to pass the torch backwards generationally. This could be especially problematic if Republicans nominate a more youthful opponent.

Much of Obama’s success was — let’s face it — based on superficial qualities and a “hope and change” message that was an illusion applied to a virtually blank canvass. It won’t be so easy with Hillary. …

… I don’t see this merchandise flying off the shelf like Obama’s gear. And while that might seem trivial, it’s fairly important for a party that relies on buzz, youthful ignorance, and a “cool” factor, in order to win elections.