Headline:

NC offers free nicotine replacement therapy to smokers who want to quit

Copy:

Tobacco users are eligible to receive up to eight weeks of free nicotine replacement therapy, including nicotine patches, gum or lozenges, if they enroll in a coaching plan through QuitlineNC, the state’s free phone and online service for residents who want to quit using tobacco.

Free to the end user, but certainly not free to those whose money is funding it.