Jon, allow me to propose that the argument from this Havill chap, who’s apparently familiar with the duration of mental-rehab plans, is more precisely called argument via sputo. Here’s a brief description of this argument:

A stubborn opponent is best shouted down. The Illogician must have a good, healthy sense of vengefulness and vindictiveness. Personal attacks are developed as a fine art, much like mass bombing.

E.g. the infamous Saturday Night Live quip, “Jane, you ignorant slut!”