WaPo blogs that the Nationals baseball team is partnering with the White House Historical Association for a new marketing campaign featuring Calvin Coolidge:
Included in this partnership: a Calvin Coolidge bobblehead giveaway this season, signage on the Nationals Park left-field garage honoring a Coolidge first pitch, in-game White House history quizzes and the sale of the annual Official White House Christmas ornament. This year’s ornament honors Coolidge (and prominently features baseball imagery). A Nats press release notes that “Coolidge is recognized as being closely tied to the Washington Senators during his administration,” that first lady Grace Anna Goodhue Coolidge “was known as the First Lady of Baseball, and that “Coolidge Luck was often touted for the Senators winning two of their three pennants while he was in office.”
Who recognized Calvin Cooldige was cool before the Nationals thought he was cool? JLF, of course! With a lecture, featured on CJ TV, and with a headliner event.
Keeping the cool in Coolidge.
