Now which is more likely to get people to conserve gasoline., Governor Easley urging people to drive less, or a high price of say $4.00 per gallon for gasoline? This news item appears on the web page of WFMY channel 2 in Greensboro. It explains how the Gov. is calling on the citizens of North Carolina to conserve on gasoline and ends with AG (I think that stands for aspiring governor) Roy Cooper calling on those same citizens to turn in gas stations that are “price gouging” (a term with no meaning in economics). Nothing like telling people that shortages may be coming and then outlawing the market mechanism that would prevent them.