Are you one of those entrepreneurs who is a little afraid of risk, in need of a support network and nurturing, maybe even a little shy on the creativity side? Well, Asheville’s got just the thing for you – an ad campaign to brand Asheville as a hot spot for entrepreneurs. It will include a kickoff festival and logo.

The “venture Asheville” logo traces the boundaries of Asheville from Google maps, suggesting both energy waves and the elevation outlines of topographical maps.

All sorts of people are unifying around the logo as a means of driving entrepreneurs to all the amenities public-private partners in Asheville offer to help with their ventures.