Stories like this one don’t get enough attention. Kids in Durham have Fidelity Investments and its employees to thank for infusing the Durham Bulls Youth Athletic League with cash and volunteers needed to help provide low-income kids the opportunity to play and appreciate baseball. This is private-sector money and time, and a good illustration that people will — and are — stepping up to help others. More broadly, the vast majority of corporations realize the importance of corporate philanthropy and involvement in their communities, and the growing expectation by their customers that they will do so. In other words, what’s helpful to one’s community may also be good business.