Rut-roh, Raggy.
Not only did McClatchy’s dead-tree ad revenue fall almost 10 per cent in October, the company’s online ad revenue fell just over 4 per cent. That is in direct contrast to other newspaper chains that saw online ad revenue increase.
Overall revenue for the Southeast — basically the Carolinas and Georgia — fell by almost 4 percent. Not as bad as double-digit declines in Florida and California, but then again the real estate correction started sooner in those markets.
Still gotta believe that the company expects political advertising to pull it out of the tailspin in 2008.
