Starbucks has gotten lots of press for its announced closing tonight of all its U.S. stores from 5:30 p.m. to 9 p.m. to train its baristas in “espresso standards.” The people at Ad Age magazine (reg. req.) don’t think that’s enough time to make a difference, but they see method in the madness:
It’s questionable whether a three-and-a-half hour training session is actually going to improve the skillset of Starbucks employees, but you can bet 20 Duetto Dollars that there will be people sauntering into your office tomorrow swearing that their espresso tastes soooo much better than it did two days ago.
