So reports ESPN. What’s behind this? Money, of course, both directly from the beer sales but also from attracting more people to games from the enhanced “fan experience.”

Using an oft-repeated sports marketing catchphrase, Akron athletic director Tom Wistrcill said offering beer is a way to “enhance the fan experience.”

“You do it because, yeah, we want to make some money on it,” Wistrcill said. “But in this day and age, we’re going to fight the 60-inch high-def TV since every game is available on an ESPN broadcast or on the high-quality Internet. How do we keep people coming to the stadium for the in-stadium experience?”