So the online breakup was fake, say the self-absorbed college students who attracted 3/4 of a million hits on YouTube. I was initially inclined to shrug off this silly need for attention as just another college prank until I learned in this story that it isn’t the first time these two students, or their friends, have lied with dramatic flair in public in order to draw attention to themselves. Someone should tell them they’re embarrassing themselves, but apparently self assessment is no longer taught by some parents. This perpetual lying for fun puts a face on this study about narcissism.