Not gonna pretend I know what it might be — but nor should anyone else.

Atalaya Capital Management laid down $5m. more in cash to go along with $30m. it loaned to Ben Eason in his bid to greatly expand the footprint of the chain. How does Atalaya recoup that money?

Well, offering a quality product in all the markets it serves is certainly one way. Another way, sell off titles in lower-profit markets to raise cash, limit dilution of the brand. Or even sell off all of the six alt-weeklies piece-meal and call it a day.

Here’s one thing I know is true: McClatchy would dearly love for the CLT CL to go poof, freeing up lots of dependable ad revenue. Stay tuned.